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Cobham Helicopter Academy launch

Overview

Cobham needed an identity for their new Helicopter Academy to help recruit new pilot training candidates.

Challenges

This is a crowded marketplace and they needed to stand out.

Solution

Following extensive research, we created a value proposition, positioning and brand ID for the new helicopter service from Cobham. We then followed this with the creation of a mobile responsive website and global launch campaign with on-going lead generation activity, online and offline.

Impact

Since launch we have also compiled an investment report for shareholders to expand the services on offer.

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Client

Cobham Helicopter Academy

Sector

Transportation

Audience

B2B, B2C

Location

United Kingdom

Tags

Mobile | Portal | Web

FutureScot Events

"The best thing I have seen so far internally. Everyone is taking part and uploading content. The site and apps are neat and clean, and it works! Based on this I think by tomorrow we will have all 7 events created and live. Wish we'd met you a year ago."

 

Hamish Miller, Events Director, Canongate Communications

BBC Worldwide

"Thanks for all of your help, guidance and creativity. Everyone is really happy."

Christine Black, Vice President, Communications, BBC Worldwide, North America

The Duke of Edinburgh's Award

"We chose Works Digital and eventpowwow to create a custom registration and experience for our biennial world conference. It worked so well that we have expanded to use it on all global training program."

Yogesh Sharma, Intaward