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IBM Commerce campaign

Overview

IBM wanted to demonstrate the power of IBM Watson AI intelligence in a real-world situation.

Challenges

Our challenge was to reach senior marketing professionals in the finance industry, to demonstrate the ability of IBM Commerce to deliver real-time personalisation to their customers.

Solution

We built a structured campaign across many media channels including classic mail send through to emails and an interactive and dynamic web experience that drove users to fill in a questionnaire for pre-sales follow up.

Impact

The highly personalised campaign generated a 13% conversion rate, with IBM booking meetings with 8 key accounts – each potentially worth over £500,000 to IBM.

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Client

IBM

Sector

Software & Computer Services

Audience

B2B

Location

United Kingdom

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