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IBM PureSystems Pure Gold

Overview

We were asked to raise awareness in the channel for IBM PureSystems products, and to educate sales people about the features and benefits.

Challenges

The main challenge was integration of video and skill games along with a secure points reward process. Some parts relied on critical timing when revealing winners as there were also time sensitive challenges.

Solution

Our solution was to create and support a series of online knowledge-based games that gave players the chance to win solid gold ingots, as well as a range of other prizes. This was backed up with a full reporting suite to analyse participants, scores and prize validation.

Impact

We exceeded our target to attract registrations by 117%.

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Client

IBM

Sector

Software & Computer Services

Audience

B2B

Location

United Kingdom

FutureScot Events

"The best thing I have seen so far internally. Everyone is taking part and uploading content. The site and apps are neat and clean, and it works! Based on this I think by tomorrow we will have all 7 events created and live. Wish we'd met you a year ago."

Hamish Miller, Events Director, Canongate Communications

BBC Worldwide

"Thanks for all of your help, guidance and creativity. Everyone is really happy."

Christine Black, Vice President, Communications, BBC Worldwide, North America

The Duke of Edinburgh's Award

"We chose Works Digital and eventpowwow to create a custom registration and experience for our biennial world conference. It worked so well that we have expanded to use it on all global training program."

Yogesh Sharma, Intaward

Belly Slide Consulting

"OMG!! I AM IN LOVE WITH THE WORK YOU HAVE DONE!!!! I'm so excited!
THANK YOU SO MUCH!!!

I wish I had met you sooner!

Please thank your team for me! They are true rock stars!!"

Claudia Adreani
Managing Director, Belly Slide Consulting