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IBM SaaS Assist

Overview

Works Digital was briefed to develop a strategy to help IBM engage with the ISV community.

Challenges

Simplify the assessment process.

Solution

A self-assessment tool backed up by overview information. The resulting SaaS Assist programme included the creation of an ID, a range of online and offline assets and tools, and extensive marketing support.

Impact

SaaS Assist generated an average of one new qualified lead every two weeks – each with a potential lifetime value of £1m.

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Client

IBM

Sector

Software & Computer Services

Audience

B2B

Location

United Kingdom

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