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Lenovo end user lead generation

Overview

UK schools buy a huge volume of PC’s and tablets every year. As the world’s No.1 provider of educational hardware, Lenovo wanted to tap into this marketplace.

Challenges

Engage with a disparate audience and raise product awareness amongst the academic community.

Solution

We created a microsite and social banner ads to support our sister company WorksMC and also created articles and advertising for the sectors No 1 trade magazine TES, supported by social media advertising, telemarketing and event support for BETT.

Impact

Well received throughout the industry sector.

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Client

Lenovo

Sector

Software & Computer Services

Audience

B2B, B2C

Location

United Kingdom

Tags

Mobile | Web

FutureScot Events

"The best thing I have seen so far internally. Everyone is taking part and uploading content. The site and apps are neat and clean, and it works! Based on this I think by tomorrow we will have all 7 events created and live. Wish we'd met you a year ago."

 

Hamish Miller, Events Director, Canongate Communications

BBC Worldwide

"Thanks for all of your help, guidance and creativity. Everyone is really happy."

Christine Black, Vice President, Communications, BBC Worldwide, North America

The Duke of Edinburgh's Award

"We chose Works Digital and eventpowwow to create a custom registration and experience for our biennial world conference. It worked so well that we have expanded to use it on all global training program."

Yogesh Sharma, Intaward