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OpenChannel Incentive Platform


OpenChannel: an innovative, HMRC compliant, incentive platform offering free of tax rewards to enable direct 1-2-1 communication with channel salespeople. Allowing clients to communicate directly with, incentivise, and get feedback from the people who actually sell their products and services. Helping to influence Channel Partner salespeople behaviour and encourage brand saliency and incremental sales.


To build a rewards platform that was HMRC compliant for rewarding members but also collecting Tax payments on the users behalf to remove benefit in kind liabilities for the companies and users.


We built a simple UX that allowed registered users to upload sales and get rewarded with points to encash against digital and physical rewards. We created a full administration suite for claims and rewards management, along with full accounting and reporting tools for complaince and tracking.


Streamlined the rewards incentive process whilst creating a free of tax comms channel to the end channel sales user. Previously only companies were identified. One client saw their 250 contact target achieve 2,800 registrants, far exceeding expectations.

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United Kingdom


Application | Free of Tax | Incentives | Mobile | Portal | Rewards | Web

FutureScot Events

"The best thing I have seen so far internally. Everyone is taking part and uploading content. The site and apps are neat and clean, and it works! Based on this I think by tomorrow we will have all 7 events created and live. Wish we'd met you a year ago."


Hamish Miller, Events Director, Canongate Communications

BBC Worldwide

"Thanks for all of your help, guidance and creativity. Everyone is really happy."

Christine Black, Vice President, Communications, BBC Worldwide, North America

The Duke of Edinburgh's Award

"We chose Works Digital and eventpowwow to create a custom registration and experience for our biennial world conference. It worked so well that we have expanded to use it on all global training program."

Yogesh Sharma, Intaward