WorksMC website

Overview

WorksMC is a B2B marketing company known for bridging the gap between marketing and sales departments to deliver ROI-driven solutions. Founded in 1999, the company has built a strong reputation for innovation and creativity.

Challenges

Outdated Design: The website did not reflect the companies modern and innovative approach.
Navigation Issues: The site was difficult to navigate, affecting user experience.
Project Showcase: The site lacked an effective way to highlight past projects.
Mobile Responsiveness: The old site was not optimised for mobile devices.
SEO: The site needed better search engine optimisation.

Solution

Discovery and Research:

– Conducted interviews with stakeholders.
– Analysed competitor websites.
– Collected client feedback.

Design Phase:

– Updated the visual design with a fresh color palette and modern typography.
– Created wireframes and prototypes focused on user experience.

Development Phase:

– Implemented a responsive design for all devices.
– Developed a dedicated portfolio section with high-quality images and detailed project descriptions.
– Integrated SEO strategies including keyword optimisation and improved site speed.

Testing and Launch:

– Performed extensive testing across various devices and browsers.
– Implemented analytics tools to monitor performance post-launch.

Impact

Enhanced User Experience: Simplified navigation and modern design decreased bounce rates and increased session durations.
Improved Visibility: SEO optimisation led to a 40% increase in organic search traffic within three months.
Increased Engagement: The new portfolio section resulted in more client enquiries and higher engagement rates.
Mobile Traffic: Mobile traffic increased by 30% due to the responsive design.
Positive Feedback: Received commendations from clients for the improved professionalism and user-friendliness of the site.

Conclusion: The revamped WorksMC.com website successfully achieved its goals, providing a user-friendly, visually appealing, and mobile-responsive platform. This transformation not only improved the company’s online presence but also contributed to increased client engagement and business growth.